Anova, or Who Are We?

The Israeli music production company AnovA Productions Ltd. was established in 2006 with the goal of representing and promoting top Israeli alternative/independent rock and folk music talent in the local and international music market.

AnovA’s primary aim is to advance Israeli popular musical art by departing from mainstream commercially-oriented management/record company strategies and focusing on artistic development. AnovA believes that through support of the artistic process, its artists will continue to create and record new material of the highest caliber.

Anova Five Points for Artistic Development

Studio

The 120+ meter Anova Studio, located in South Tel Aviv, serves two functions: a fully equipped analog (2 inch) and digital recording studio as well as an exclusive creative space for its artists. Anova’s bands will have unlimited access to the AnovA Studio as a recording facility and rehearsal room, with the ultimate goal of full CD production services capabilities (recording, editing and mixing), emphasizing continuity of in-house services.

The studio also boasts custom stage lighting (as well as top audio equipment) and will serve as a private venue (60+ meters) for small regular and unplugged live performances.

Label

The AnovA Records division coordinates all the technical production aspects of new album releases for its exclusive artists; from post-production and manufacturing to launch,promotion and marketing.

Artist Management

Artists who sign with AnovA Productions Ltd. will receive attentive management services including local and global booking, CD Artwork support, Public Relations and radio promotion. Above all, AnovA’s emphasis is on a creative partnership which supports the artist from first idea for a song to the final tour in support of the new album and beyond.

Viral PR and Marketing

Anova is happy to have the ability to reach almost every home in the world (as long as it has a computer and a web connection ). That’s why we’ve established our own viral pr department who does exactly that – getting heard everywhere in the world.

International Music Industry Networking

A cornerstone of AnovA’s policy is marketing its artists abroad. AnovA aggressively invests in developing and maintaining its vital ties in the global music and entertainment industry. AnovA’s international commitment is reflected in its participation in most major industry conferences including MIDEM, SXSW, POPKOMM, CMJ and ILMC, to name a few. AnovA artists are regularly showcased at major industry conferences such as MIDEM, CMJ, SXSW, CMW (Toronto) etc. In tandem with these showcases are behind-the-scenes investment in exposure to record labels, regular and digital distribution companies, music marketing specialists, international Public Relations and booking firms, street teams, radio promoters and major media outlets.